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The Final Copy of Ilon Specht

From two-time Oscar winner Ben Proudfoot comes The Final Copy of Ilon Specht, an intimate deathbed account of the unsung advertising genius who coined L'Oréal Paris's iconic "Because I'm Worth It" slogan in 1973, a four-word feminist manifesto that, against all odds, changed advertising forever.
18min202416+
DocumentarySpecial Interest
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Content advisory

Smokingfoul language

Audio languages

English

Subtitles

English [CC]Deutsch [UT]Ελληνικά [CC]Español (España) [CC]Français [CC]Italiano [CC]Nederlands [CC]Polski [CC]Português (Portugal) [CC]

Directors

Ben Proudfoot

Producers

Brendan GaulRachel GreenwaldBen ProudfootBrett HenenbergKirstin FalkCharlotte FranceriesJulien CalotDaryl Lee

Cast

Ilon SpechtAllison Case

Studio

Traverse32
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