Holy Water

The Pox in San Juan Chamula, Chiapas, is symbol of fraternity or agreement; ever since birth, marriage, or death, a swig of Pox is drunk as a a sign of communion, manifesting that as a community they're "in a same heart." Javier, Chamula native, born in Yutozil, Chiapas, drive us through the fascinating world of Pox.

Leonel was raised by a family of Mezcal producer, and inherited from his father the ancestral knowledge, the tradition, and the love for the making of this spirituous beverage. He will show us that Mezcal is more than just a distillate; it's culture, religion, and cult.

After inheriting the growing lands from his mother, Don Tino, Jorge's father, starts to make Raicilla without any knowledge other than what his father- in-law told him once. The abilities of Don Tino grew through trying and failing, which would lead to the loss of the distillate on several occasion, but his offorts turned him into a master Raicilla distiller of this spirituous beverage.

With more than 300 years of antiquity at the time, in 1915, carrancista governor originally from Sonora, general Plutarco Elías Calles, prohibits the manufacturing and commercialization of Bacanora, and it's not until 1992 that it's production is allowed again.

Don Julio emigrates alone to the United States in search of opportunities for his family, but an unexpected illness has him go back to his hometown with depleted health. After starting with Raicilla intake, he experiments what he considers a revelation.

The path of Gerardo Ruelas wasn't easy, even tough he grew up at his father's vinata and absorbed all his knowledge, his progenitor's death and the difficulties of being a single father, encourages him to continue the legacy of his father, becoming in one of the major Sotol producers.

Asís Cortés, descendant of great mezcal-making masters, lived through the declive of Mezcal caused by the so called "conejeros" (adultered Mezcal vendors). Fed by his own love for his traditions, he contributes to the revival of this spirituous beverage.

The Santiago brothers and Mariano Orendain inherent the familiar legacy of Tequila and Charrería. They've witnessed throufh three different generations how modernity and the demand has disrupted the ancestral processes of Tequila. The love, respect, pride, identity and tradition instilled by their family urges them to produce a spirituous beverage with it's ancestral processes.

Meet the ilimited momentum of Don Alberto, Mezcal-making master who, moved by his ove for his land and the courage of forging a future for himself, builds his own palenque, becoming the main producer of this spirituous beverage in his region.

Lovers of Mexican distillates and it's culture, Alejandro Rossbach and his brother Christian accomplish their dream of producing Mezcal and Sotol in the land of Durango, this being a reference for it's production all across the nation. The next step, is to take it all across the world.