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Buy It Now

#2 in the US
Season 1
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
20243 episodesUHD13+
Freevee (with ads)

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Episodes

  1. S1 E1 - The Panel Gets Dirty
    Watch on supported devices
    October 28, 2024
    47min
    7+
    Host JB Smoove welcomes Goop founder and CEO Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 4 different entrepreneurs. A backyard party game, an emergency medical device, a dirty snack food, and a ‘magic in a bottle’ product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
    Freevee (with ads)
  2. S1 E2 - The Bug Scream
    Watch on supported devices
    October 28, 2024
    47min
    13+
    Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A slay-ing beauty tool, the daddy of all cleaning appliances, a fashion item that fits the bill, and a quirky home tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
    Freevee (with ads)
  3. S1 E3 - Turning Up The Spice
    Watch on supported devices
    October 29, 2024
    46min
    13+
    Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 entrepreneurs. A tech device for the urban commuter, a revolutionary kitchen tool, a royal food item, and an explosively fun kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
    Freevee (with ads)

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Content advisory
This program contains product placementfoul language
Subtitles
None available
Cast
JB Smoove
Studio
Amazon Studios
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