Prime Video: Buy It Now

#2 in the US

Season 1

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

20243 episodesUHD13+

Unscripted

Freevee (with ads)

Terms apply

S1 E1 - The Panel Gets Dirty
Watch on supported devices
October 28, 2024
47min
7+
Host JB Smoove welcomes Goop founder and CEO Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 4 different entrepreneurs. A backyard party game, an emergency medical device, a dirty snack food, and a ‘magic in a bottle’ product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Freevee (with ads)
S1 E2 - The Bug Scream
Watch on supported devices
October 28, 2024
47min
13+
Host JB Smoove welcomes Emmy winner and social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. A slay-ing beauty tool, the daddy of all cleaning appliances, a fashion item that fits the bill, and a quirky home tool compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Freevee (with ads)
S1 E3 - Turning Up The Spice
Watch on supported devices
October 29, 2024
46min
13+
Host JB Smoove welcomes comedian and AC Barbeque founder Anthony Anderson, Ring Doorbell creator Jamie Siminoff, and Amazon executive Tanner Elton to hear pitches from 4 entrepreneurs. A tech device for the urban commuter, a revolutionary kitchen tool, a royal food item, and an explosively fun kids product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
Freevee (with ads)