Undercover Billionaire

With just $100 in their pockets, three business titans are dropped in unfamiliar cities, stripped of their names, money, and contacts and given a simple challenge: build a $1 million business in just 90 days.

Grant hustles for a big score to kickstart his business and get out of the RV, Monique needs work and pressure tests her concept, and with her back against the wall, Elaine lands on a million-dollar idea.

After a catastrophic setback, Grant struggles to regain his footing. Monique goes all in on her $1 million idea. Elaine races full steam ahead to expand her team and land a critical business partner.

Grant receives a shocking call that could mean game over. Monique's plans go up in flames just before her big investors pitch. Elaine comes up with a unique plan for acquiring renovation funds for the inn.

Monique doubles down when her fundraising deadline passes. Grant launches two $1 million business ideas. Elaine rushes ahead with renovations to land a major investor.

Elaine is stopped dead in her tracks when an investor pulls out. Monique lands a side hustle at an iconic Tacoma business that could score her a big payday. Grant struggles to gain traction with his marketing company.

Monique's rent money rides on rebranding a local business. Grant faceplants in front of a room full of potential investors. Elaine creates another money-making tranche and taps into a new source to fund her $1 million idea.

Grant seeks redemption when a $10-million deal implodes. Just as Elaine gains momentum transforming the inn, the ceiling caves in. Monique turns down a big pay day and bets on herself.

Grant builds his marketing team, but after a series of failed pitches threatens to quit the challenge. Monique's Rooted opens to the public and starts making money. Elaine hosts an event at Shep’s Club but her team struggles to work together.

With less than a month to hit the $1-million mark, Monique gambles on a new revenue stream. Grant hunts for a Wake Up Pueblo HQ and faces the team about their suspicions. Elaine makes big changes to her team and accelerates renovations.

Elaine secures a big partnership but miscommunications within the team could derail her soft open. Grant issues a manifesto to set his company on a new path and start producing. Monique steps up her game with a new sales tactic.

Pressures intensify when Elaine's soft open is derailed by an unexpected disaster and a lack of funds. Monique races to create her first official Rooted truck for her debut. Grant has a breakthrough as he hustles to close two more deals.

As the 90-day challenge ends, Grant makes a final push for clients and reveals his true identity to the team. Elaine's grand opening is jeopardized when her contractor threatens to walk. Monique masterminds a Rooted experience for her valuator.

Grant, Monique and Elaine find out if they each turned their $100 into $1 million businesses in just 90 days. Monique and Elaine face the fallout when they reveal their identities and all the entrepreneurs reward those who helped them along the way.